Manipulation of search engine crawlers was once a somewhat popular method of gaining visibility online until search engine crawlers became wise to their tactics.
- July 26, 1997: Search Engine Optimization was originally discovered when a spam message was posted on Usenet, which took advantage of the relatively simple algorithm method in use at the time. At the time, search engines depended heavily on information given by webmasters, using meta tags and keywords, which were easily manipulated in order to boost the ranking of the search result for one’s website.
- 1998/99: Search engines such as Altavista begin banning websites for “too many URLs” and other algorithm deceiving methods in an effort to combat bait-and-switch tactics used to increase the page rankings of certain websites, making “black hat Search Engine Optimization” far more time consuming and far less rewarding to those who practice such methods.
Technorati Tags: algorithm, search engine optimization, SEO
Targeted Advertising
Facebook has become a darling of social media marketers for no reasons. Compared to Google AdWords, which till now used to rule the roost, advertising features of Facebook not only come cheap, but also are more effective in terms of return on investments. Given below are two Facebook features, which will help you in your business promotions.
Suppose you own a body massage services company in Los Angeles, consider using the following tools for business promotions –
Connection Targeting
This powerful feature of Facebook allows you to get in touch with specific prospective customers without pushing your business promotions on their faces. For example, if your body massage services are specifically targeted towards people in the age group of 25-40, residing in Los Angeles, then this tool will enable you to place your ads on their Facebook homepages in the form of banners, videos, newsfeeds and other things. This feature also allows you to reach people on the connection list of people already members of your businesses fan page.
Radius Targeting
If you think that people visiting Los Angeles for business and leisure purposes are also your target audience, then probably this is the best feature of Facebook to be used. Just specify the radius or cities from which you think your business will emanate and see your business grow.
Technorati Tags: connection targeting, Facebook, facebook features, radius targeting, social media marketing
