Collective Clicks Internet Marketing Blog

SEO can prove invaluable to efforts to mobilize aid in an instance of urgent need, such as the recent earthquake in Haiti.

Charity organizations are one form of industry which could potentially benefit from SEO because the visibility of certain organizations designed to step up in a time of need is crucial when the need is pertinent in the public eye.  Examples of such situations of need would include, but not be limited to: the recent earthquake in Haiti, Hurricane Katrina in New Orleans and the Gulf Coast, the tsunami in Java in 2006, or any other of a variety of natural disasters which result in a need for outside assistance when local infrastructure is devastated.  Increasing the page rankings of any charitable organization which works to benefit such a situation while the situation is still in news headlines can save potential donors or volunteers the time of searching for ways to get involved by instead saving them the trouble and presenting a viable option right in front of them.

Technorati Tags: charity, disaster, SEO

A properly designed Facebook campaign is invaluable

Here are five things that should be avoided when using Facebook, or other social media outlets: Do not use abrasive, or foul, language as this may offend potential customers, and could cause the wrong type of publicity for your cause or company. Do not be inconsistent, this will lose people’s interest. Don’t write too extensively as people appreciate terse content. Do not clutter your page with overwhelming amounts of media; people that are interest should have the ability to venture deeper. Don’t have several pages for the same thing, you want to consolidate your fan base to make sure that everyone hears what you have to say on behalf of the organization.

Technorati Tags: avoid, Facebook, Social Media