One instance in which SEO marketing may prove benificial could be a scenario in which a creative writer is intent on publishing a literary work—such as a novel or poetry collection—or has succeeded in finding a publisher, but may not be seeing significant financial returns (or may even have debts). In order to get the word out there and make the consumer conscious of it enough that the consumer sees value in paying money for it or even taking the time to read it, the author often needs to practically throw it in the face of the consumer who may not even otherwise stop to see it. No matter how many readings at which the author shares their work, the majority of the public likely do not have time or are not willing to take the time to attend even a small number of readings they are not forced to sit through, and it is more likely that few will even know there is a reading at a certain time and place since readings are events which one often must research extensively in order to find. The author and/or publisher must find a method which allows members of a potential audience to stumble across a sample of their work which makes a strong enough impression to gain their attention, and SEO is one element which can be vital in allowing this to happen.

