Facebook
Status Updating allows for press release types of news pieces to circulate among “friends”. This is a huge timesaver in that you can post once and it will go out to as many people as you are networked to and to as many people are your contacts are networked to – it is virtually limitless how many people you can reach.
The news feed function allows “friends” to get constant updates to those who are authorized to view them. This could be a blog-like feature for the company to use to talk about what is going on an as-need-to-know basis. It’s less formal than a press release but keeps you in front of people so they don’t forget you.
Technorati Tags: Facebook, internet marketing, SEO
SEO can help patient's find the right pill online
The pharmaceutical industry could benefit from SEO because it would concentrate the results one finds into clusters of more relevant material. A patient looking for one thing, may be bogged down with irrelevant ads and inapplicable marketing campaigns; with SEO, a search will return more of what they want and less of what they don’t. This is significant to this industry because of the high volume of symptoms, diseases, and treatments. Sifting through worthless information is not the best way to find what you need; therefore, SEO makes the process of finding the right help easier and a great deal more efficient.
Technorati Tags: industry, patient, pharmaceutical, SEO
Website design
The process by which a website is planned and implement is basic in its overview, but can be complicated in its execution. It is imperative that the website designer sits down with a business representative, or website owner, to fully flesh out all aspects of the website’s design. Each party may come to the table with different ideas of success or failure, needs or structure. A thorough planning process will ensure all concerns are met.
The following topics should be addressed during the planning process:
-Discuss why the business wants a site, what it needs to accomplish, and what the owner’s expectations are.
You can’t expect to get somewhere unless you have a road map. The businesse’s expectations and goals are the map. It creates the guidelines for a successful project. It is important not to assume that all parties involved know why the site is being built or what needs it will meet.
-Who will use the site? In order to create a truly effective site, the designer will need to know and understand its intended users.
The site’s users are the site’s customers. To be successful, you must know what those customers need and expect when they visit your place of business, i.e., your website. Understand their abilities and limitations, understand what they’re looking for and know how to deliver it to them quickly and efficiently.
-Discuss and prioritize user needs, SEO and branding. A great site will cater to all three of these very important elements, but designers and owners may differ on their focus.
A website designer, a marketing writer and a business owner would all likely place a different item at the top of their website priority list. Each item is important, but how to determine which gets top-shelf treatment? A thorough discussion and eventual agreement are the only way for the team to be cohesive and successful.
-Compatibility: The site must be usable by all web browsers. Content will be shaped around this need.
If the site doesn’t play nice with Explorer, Firefox or Safari (to name a few), what’s the point of spending precious time and resource on it?
-Review process: the designer will present working pages on a medium such as story boards or a website wireframe to visually display their progress.
A very important step that should take place throughout the design process. Designers can showcase thier progress and, before they get in too far, find out what the other team members think. This ensures that the designer is headed in the right direction and has the buy-in of all involved.
If designers and businesses follow these planning steps, an exciting and effective website is sure to follow.
Technorati Tags: web content info, website design, website design process, website design tips
