March 19th, 2010 § § permalink
Facebook
Say my company sells a new type of yogurt drink and the best way to sell it is to taste it. Getting the message out over a Social Network like Facebook would reach many people and it could incorporate a link to my website for a coupon to try the product for free.
There is no cost to advertise so the money that is spent on giving away free product, for a limited time, would balance out or even cost less.
People love to recommend things to their friends and family so when the reviews start coming in the word is out on the product and its popularity spreads like wildfire.
Using the power of socialization word of mouth marketing reaches people you don’t even know which gives more exposure about a product that otherwise might have been a small niche product.
Technorati Tags: facebook marketing, internet marketing, SEO
March 19th, 2010 § § permalink
SEO can help patient's find medical cannabis
I would like to start a medical-cannabis friendly tea lounge. I would implement a SEO strategy aimed at getting my company’s website indexed. Through the use of keywords that revolve around the medicinal side of cannabis, I would attract patients who would have the necessary paperwork required to enjoy our services, while alerting the general public of a new tea experience in the city of San Francisco. I’d set up a blog, which would discuss cannabis news regarding dispensaries. This should draw the attention of other industry websites (namely dispensaries) which would pick up on my website through their own bots.
SEO offers a lot to a website
Technorati Tags: cannabis, marijuana, medical, SEO, tea
March 19th, 2010 § § permalink
Website design tips
1. Content – This is what drives people to return to your site. Content is what the site is made of. It should be useful, relevant and accessible.
2. Usability – Don’t frustrate your visitors by having a site that is difficult to navigate, unreliable or hard to interact with. Users have come to expect easy-to-use websites. Make sure you’re one of them.
3. Appearance – Your website is an important platform for your company’s branding. Make sure the style and appearance is consistent with your company, consistent throughout the site, and consistent with the image you wish to project to visitors.
4. Visibility – SEO, SEO, SEO. Get your website seen on search engines. If you’ve got a million-dollar storefront that no one sees, does it really exist?
5. Purpose – Your website’s purpose wraps all of these design tips in to one specific goal. Every design aspect should ultimately align with your goals.
Technorati Tags: web marketing, website design, website design tips
