Collective Clicks Internet Marketing Blog

Multimedia

Statistically people will only read 28 percent of the words on a visit to your page so you must include a lot of visual stimulation and interest. Captivate the reader.

People remember what they see more than what they read so keep content brief yet compelling.

Entice the senses by engaging visitors with enticing clips, great audio files and hyperlinks to like-sites or pages. Walk them through an experience.

Give the customer choices about where they want to navigate.

Allow the user to have control over the volume of the audio file if you incorporate it into your website. A loud audio file will turn people away, start out with a softer volume and allow the user to adjust as needed.

Technorati Tags: Multimedia writing, SEO Internet Marketing

A High ranking is possible with SEO

It is important for present-day writers to understand SEO because it makes their content that much more valuable to both customers and companies hosting their work. With so many fish in the sea of the internet, it’s best to swim closest to the surface if you want to be noticed. SEO ensures that you’ll be jumping from the water when potential clients go trolling past on their fishing boats. A writer wants to reach a wide audience, who all possess enough interest to hopefully read at least one of their articles. SEO could help the writer pop up on multiple searches about a single topic, which may generate consistent readership, and high-frequency visitation.

SEO helps google find your site

Technorati Tags: readership, SEO, visit, writer

Website design mistakes

* Focus only on performance – Would you rather read a technical manual with tiny font and no pictures, or a how-to book with illustrations, examples and applicable information? Your website is the same way. If you strictly focus on the performance of the website, chances are no one’s coming back.

* Focus on style – Like a barbie doll with great looks but nothing between the ears, your website carries no significance if it’s all fluff and tricks. Strike the balance between style and content, performance and crowd-pleasing in order to really draw in and retain an audience.

* Create a website that is exclusive – Sure, country clubs are cool. They’re exclusive, and not everyone gets to play. But do you really want to be able to say the same of your website? Who knows how many paying customer’s you’re turning away by not being compatible with all web browsers, by limiting the use by people with disabilities? Unless you want to limit your bottom line, you’re better off unlimiting your website.

* Fly blind – Blind dates are fun, and a little scary. It’s like a romantic grab bag. Websites, however, are much more costly than dating mishaps. Not only a waste of time and money, but of missed opportunities. Websites should be well thought out, meticulously planned, and closely monitored throughout their creation.

* Don’t care – If you don’t care about your website, neither will visitors. Take pride in the creation of your website. Don’t do it just because it’s a trend or your 20-year-old niece told you to. Do it because you understand the importance of creating a strong web presence, know the power of a well-built website, and believe in the ability of your site to drive the success of your company.

Technorati Tags: web marketing, website design, website design pitfalls, website design tips