Web Design Planning
Understand what the web site’s message is, what the company wants to convey to the audience. Learn the business and who the audience is. Find out what the color scheme of the company is and use that on the web site.
Make the web site attractive, draw the visitor in and make sure it’s easy to navigate. Sit down with the company owners and find out what their goals are for future expansion.
Create a visual representation or use storyboards of the web site in order to clearly convey what it will look like and how one will navigate through it.
Content should be written based on SEO values and brand identity to make sure page rankings will be high.
It’s important for writers to understand SEO because it directly affects the presence of their material. A writer who understands SEO increases his work’s search engine presence. With a higher search engine presence, a writer can increase his site traffic, which leads to a higher degree of success for his material. If the writer is employed to write for a company, SEO increases the value of the writer, as higher site traffic for him also means higher site traffic for the company he is hired by. SEO also increases the potential geographic spread of the writer’s material. With SEO, his presence could expand outside the most logical or immediate geographic search options, thus leading to a greater international audience.
