Scented candles
I have created a scented candle company and want to build an on-line business. I realize the importance of being ranked highly and how that can positively effect my success. I believe that using an SEO technique, such as getting indexed would be a great place to start. From there I would cross-link with complementary sites and of course utilize keywords within the site. By putting these pieces together strategically, I think that I will have a greater draw to my site and, over time, build a higher ranking. By attracting more visitors to my website, I hope to see increased sales.
Technorati Tags: business, SEO, seo techniques
Social Media
These five tips will help you utilize Social Media such as Facebook to ensure effective online marketing.
1. Be authentic. Social Media sites work best when users are authentic and approachable.
2. Promote involvement. Encourage visitors to become “fans” or members of your “group” and to get involved. This type of involvement is the quickest way to get your message in front of large numbers of people.
3. Variety. Keep the tone and content of your updates and material diverse. Be interesting and relevant to keep people reading. It’s very easy to “block” someone from your News Feed, thereby rendering their content irrelevevant.
4. Keep it brief. As with most internet marketing content, the copy needs to be precise and concise. Status updates are not the time for long soliloquies.
5. Don’t spam. As with pop-up ads, email blasts or commercials, there is a threshold of acceptance for marketing-related copy. If you are updating so frequently that only your updates appear in the “Most Recent” news feeds of others, they will likely unfriend you, unfollow you or block you. Be considerate.
Technorati Tags: internet, internet marketing tools, Social Media, social media marketing, Tips social media marketing
