Collective Clicks Internet Marketing Blog

Internet marketing is an invaluable tool for businesses today as it provides a measurable way to evaluate the effects of marketing activities. Being that the Internet reaches a global audience businesses have the ability to easily promote themselves internationally.

New business models have emerged from Internet Marketing:
. e-commerce – goods sold B2B or B2C
. lead-based website – website acquired leads
. affiliate marketing – selling a service of another company for a cut of the profit
. local internet marketing – local businesses with face-to face relationship follow through
. blackhat marketing – deceptive methods of driving web traffic

With people changing the way they shop, and shopping for everything you can imagine online, Internet marketing is a win-win for advertisers looking for new ways to track their advertising dollars and measure their marketing programs for significantly less money.

Technorati Tags: advertisers, Benefits of Internet Marketing, business models, internet marketing

Interesting content will drive traffic to websites.  Understand your end goal and write to your target audience.   Show your personality, be informative and check grammar and spelling.  Include broad, exact keywords and phrases in your keyword choices to ensure you reach all potential clients.

Get into the habit of using keyword research tools to insure that you are using keywords that will bring you a high ranking.  Use long-tail keywords, keywords that use brand names and/or model numbers, to attract people who are ready to buy or are searching for something specific.  These people are more qualified searchers.

Technorati Tags: content, keywords, long-tail keywords

Focus on 2 or 3 keywords to use as the first word or phrase in the headline of the page and the title.  Write the article around these keywords.  Remember marketing principles, keep the content rich with keywords and write articles that are timely and relevant.  Choose a main keyword phrase and use it in the first sentence and repeat throughout the article. 

Break up text into sub-titles making content easier to read.   This will give you an opportunity to insert keywords into key locations throughout the article.  Keyword density should not be higher than 5% as search engines will penalize you and you risk not being found.

Include relevant images in your article; “bots” will pick up the description behind the image when they are crawling.

Technorati Tags: content, images, keywords

The company markets retro space toys and has a beautiful website with great images of the product line.  The first thing the business should do is visually draw people in, a page without enough “white space” could appear daunting and the reader will overlook it. 

Well-written and thought out content based on keyword research to drive traffic into the site is important.  Information should be presented in small bits to keep the readers attention and contain the keywords that drew them to the site.

Navigation has to be intuitive and fast in order to keep the user’s attention.  A well-designed website is concise, repetitive and original showing the author’s personality.

Technorati Tags: SEO content writer, website design

I would write the article to take advantage of the relationship between what drives organic rating algorithms and my keywords.  This would be done through keyword research, the article would be written based on the reported outcome of the research.  The piece has to be well-crafted to draw the reader in as with any written article.  

Remembering that words are all that really matter to a “bot” I would make sure to select the best keywords for it to find that relate to the article.  The article has to flow, I should be aware of the number of times the keyword is used, no more than 2 or 3 times in an article of approximately 400 words.

Technorati Tags: content, keyword research, SEO

Writing SEO for a website.

To create an SEO content friendly article, it is important to first perform research on keyword selection. Perform the search using Google Adwords (or other higher-end methods, if available) to determine the volume of searches for particular words. Based on the research results, shape the article’s content around those keywords with the intent of raising their ranking on search engines.

The article should include the SEO-focused keywords in the headline, in the body of each paragraph (with the first paragraph’s keywords in boldface), in the tags and keywords, page description, etc. Ensure the keywords are the first words in the headline, URL and page title. These tactics help to achieve ”Keyword Prominence” and “Keyword Proximity”.

While following these guidelines, it is imperative that the article’s content is educational and compelling. Merely stuffing a page with SEO content is not enough to be considered high-quality, useful and efficient. Readers know when they’re being pandered to. Seek to make sure they view the article as informative and worthy of their time.

Technorati Tags: how to SEO, SEO article content, SEO marketing, web marketing