Be beautiful.

Whether a web site is being used to sell products, services or information, the design of the site is critical to its success. 

The purpose of web design is to create a cohesive website – which is basically a collection of electronic files on a server – to present a public “face” to the end user.

Our web design strategy...

Strikes a balance between raw creativity and strict technical performance.

Keeps up with rapid changes in web development in order to maintain a strong presence on the web.

Involves a complex planning process.

Is driven by our four web design principles.

Our Web Design Planning Process

First, we determine the purpose of your site and the expectations of your business.  These will determine the content, design and the technology to be used.  Clearly defining the purpose and goals of the website will also pay off when future expansion and modification is needed.

We then get to know your audience.  The more that is known about the desired user, the better the site will be designed to identify with this audience. 

Next, we evaluate your site's content needs.  This will help target your audience, and also assists with the SEO strategy and your company's brand identity.

Finally, we map out your website's plan.  We use storyboards, or other documentation, to map out the plan of your website.  A very important part of planning documentation is site architecture.  The best way to portray this is in a visual diagram or site map.  Seeing this information in a visual format allows both of us to see how pages will be organized and interconnected, which often determines the content to be placed on each page.  To add further dimension to the planning process, we often use a website wireframe, which is a comprehensive layout of how each page will appear on the site.  While not a functioning website, the wireframe is an ideal planning model.

Our Web Design Principles

We will design your company’s website based on the following principles:

Principle #1: Content must be targeted, useful and of value to users.

The importance of good content cannot be overemphasized.  It will not only draw readers to a site, it will also bring them back.  We also use images, because they are a great way to provide short and informative content that is easy for visitors to understand.   Our professional SEO copywriters will ensure that your site’s content scores high rankings with major search engines, which will greatly improve sales and profits.

Principle #2:  Your site must be user-friendly for purposes of navigation, user-interface and reliability.

Usability is king.  No matter what the desired action is, usability testing and user-friendly design are implemented.  A highly usable site will increase the satisfaction and productivity of end-users, reduce longer term development costs and provide repeat business for your company.

Principle #3: Your site’s appearance is about reaching the coveted target audience in a way that resonates.

We ensure that a site’s appearance is about more than just the display of information. Rather, it will reflect a pervasive style throughout, which is done through the consistent use of graphics and text in a formatted customized template that flows through the site.  In addition to being visually attractive, we will ensure that your site is easy to understand and comfortable to use.  When determining a website’s appearance, we also consider factors such as gender and nationality of the audience, as these will help in choosing colors, graphics and animations.

Principle #4:  A site must be visible to search engines.

In the process of web design, we work to ensure that your site is found on the major search engines.  Our SEO team optimizes site pages for search engine results.  As part of site visibility, we feature the most important content first, making every effort to keep the site clear and uncluttered.